Group boards are directly responsible for my success in converting pins to real blog traffic. If you are just starting your Pinterest account or have been pinning for a while and not seeing any refers, you need to get on group boards on Pinterest. Group boards are key to expanding your reach on Pinterest but they must be used correctly to ensure the proper results.
Group boards are created by an individual pinner. They then invite other pinners to become collaborators. All collaborators may pin to that board. The board may be for a very specific topic or be open to all types of posts.
The group board owner sets the rules for their board, They may limit the number of pins per day, repetitiveness of pins or enforce engagement of collaborators.
I get asked all the time “how do I find group boards?’ There are three ways to find group boards:
- through blogging friends
- looking at other pinners’ profiles
- Pin Groupie (update: this site was shut down December 1/15. I am leaving link here in case it comes back up)
It is easy to see at a glimpse at someone’s boards which are group boards. Group boards have multiple faces on the top line. The owner of the board is the first pic you see. Usually to be added, you send the board owner a private message, email or leave a comment on the board owner’s latest pin. The board description will tell you how to be added as a collaborator.
Once you have been invited and accept a group board invitation, that board will appear on your profile as one of your boards. You may now pin to it. When you pin to the group board, not only do your followers have the potential to see your pin but all the followers of that group board will also have it appear in their thread. This is how you can quickly expand your reach. Some group boards are well established and have thousands of followers. You have the potential to tap that market that someone else has grown.
But hold on before you go running off, joining a ton of group boards and pinning away. You, as a board owner, should you decide to create your own group board, and as a collaborator are responsible for the success or failure of group boards.
How to host successful group boards on Pinterest
The key to the success of your group board does not lie in the number of collaborators but in the amount of engagement on the board itself.
I get invites to a lot of group boards and I do accept and join quite a few. However, one of my biggest pet peeves is joining a board and seeing that I am the only active pinner. If the board owner is not taking an active role in filling their own group board, why should I grow their followers and engagement for them. I will more than likely leave that board.
As the board owner, it is your duty to pin to your own group board EVERY DAY! Yes, every day! If you do not have enough of your own posts to pin there, find someone else’s posts to pin. When the collaborators see you are pinning to the board, they will be encouraged to do the same.
Pinterest has an algorithm for group boards. Oh, it’s that nasty word again! If you want the pins on your group board to be pushed out to the followers, there must be engagement. Sometimes collaborators do not engage first so it is up to you to get the ball rolling. Re-pin, like and comment on the pins left on your board.
Remember, you, as the owner of a group board, can have great impact on how well that board is received and engaged.
How to help make group boards successful as a collaborator
When you have been invited to a board, you are a collaborator. What that means is that you are going to curate great pins to that board. You are helping the board owner fill that particular board with relevant pins. In return, they are giving you access to all of their board followers.
Your responsibility in this arrangement is to consistently pin appropriate content to that board. If you do not do that, you are just a follower and have wasted your invite that was extended to you in good faith. You should be able to easily pin at least once a day to each group board you belong to.
If you want your pins on that board to be pushed out to all of the board followers, you can not drop pins and run. You can also help boost the board’s visibility by engaging. Re-pin, like and comment on other pins on that board.
Group boards on Pinterest can be a win win situation for both the board owner and the collaborator. When used correctly, everyone will benefit with an increase in followers and page views.