Have you heard other bloggers excitedly reveal how Pinterest has become their #1 referral source and has driven insane traffic to their blogs? But they are foodies, travel, DYI and fashion bloggers. That’s just not possible for a content blogger like myself. Right? WRONG! I could not have been any further from the truth. In two shorts weeks, I have increased my referrals from Pinterest by 489%. Last week, Pinterest overtook Facebook in my analytics. Pinterest IS for content bloggers too!
The best part is that the effort I have put into this social media is quite minimal. It has taken far more of my time to solidify a following on Twitter and Facebook and even longer to see real engagement and click-throughs. There is some work that you need to do, but after you are all set, even as little as 15 minutes a day can yield you huge results!
Before I can discuss any kind of strategy, you need to understand Pinterest. If you understand it, it will be much easier to see how to use it properly.
- Pinterest has its own search engine. People use it to find information and ideas.
- Pinterest uses keywords. Keywords help people find you, your boards and your pins.
- Pinterest pins link directly to your blog post.
- Pinterest pins have a much longer shelf life than tweets and FaceBook posts.
- Pinterest IS social media, All the same rules apply; follow, share, don’t spam.
- Pinterest has an algorithm. Learn it and rank higher in searches.
- Pinterest is full of users that are not bloggers. If you are looking for organic traffic, this is the place.
Let’s start at the beginning and get the basics out of the way before we dive into strategy.
Pinterest For Content Bloggers-Setting Up Your Profile
1. Verify your website with Pinterest
Confirming that you own your website adds your profile picture to any pin that came from your site. You’ll also get access to website analytics so you can see what people are pinning from your website.
Follow the instructions on Pinterest here:
Individual instructions for popular blogging platforms provided.
2. Start with a business account or convert your personal account. It’s free.
Whether you’re an established brand, a non-profit organization, or a blogger, you can join Pinterest for free as a business. You can make a new business account or convert your current one.
Right now, business and personal accounts have the same features. This change won’t affect your Pins, boards, and followers. If you sign up as a business, you’ll get updates on future products and services we build for businesses.
Choose to begin with a business account or convert an existing account here: https://help.pinterest.com/en/articles/set-your-business-account
3. Enable Rich Pins
Rich Pins add extra details to Pins from your website. They make your pins stand out in the feed and make your pins look professional by grabbing your post title and highlighting it in bold below your pics.
Details steps plus developer site tools can be found here:
Easy to follow YouTube video here.
To complete your profile set-up:
- Use the same pic across all social media platforms as well as your blog.
- Use the same description.
- Be sure to include keywords in the description to be included in searches.
You are now ready to set up your boards.